It's kind of ironic how condescending you are towards amazon stemming from what seems primarily based upon them not being a "tech company". In school, you probably had the jock type people looking down on you, and now that you are in your own subculture of tech oriented people, you've taken their place at the top of the arrogance pyramid.
I think you need to reevaluate your outlook on giving advice. You seem to have a preference for more tech oriented companies which is perfectly fine, but their are a lot of other people on HN that aren't as techie as you. Don't trash a company and shout advice to everyone based on your own personal preferences for work.