lukekennedy

Note to self - don't build an RTB platform.

Thanks for the encouragement, Robin.

A fair point. I wonder how far the Stanford guys got with the MVP

Kudu will be a self-service SAAS for managing successful ad campaigns.

Our current manual process is for our discovery process only.

We want to create a service for those who can't justify hiring PPC managers or third-party consultants.

Thanks, @Nhebb I really hope we can build something that will give you more choices if you hit those same hurdles with Adwords in the future.

And thanks for patio11's stats you've encouraged me to have another look at them.

Great points - these are things I struggled with.

How do I test without building? How do I know they want Kudu or just the Kudu test?

The best I could do was make it VERY clear on the landing page at http://kudu.io that they were purchasing what is effectively 'early access' to Kudu and what this would involve.

(Note - We've now changed the page content as we've sold out of these early-stage seats.)

..and yes, we're charging just $30 p/m

Good question, we're building as we go through this discovery process.

At the end of the test period (which will be at least 2 months) our users will have early access to the Kudu product.