The IOS Development process is outdated and kind of crappy, but there are simple tacitly accepted solutions that fix virtually all of the issues. Specifically:
- Hockey App For Pre Public Distribution - Auto Updates, One Click Link Install (no need to join a google group) - Enterprise account - no device ids, send the link to anyone
The dev cycle on mobile is slower, and more waterfall, but there is no excuse to not be iterating on anything more than 3-5 day cycles on either android or IOS.