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koolaidavoider

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The way that you're addressed can skew the tone though. For example, starting an email out with "Hi John, can you take a look at this?" sounds much more friendly than "John, can you take a look at this?"

Not only that, but do not assume that what works for one audience automatically translates (which is when testing helps). Different websites/products should target differently.

So even if this worked for one of your sites, it may not be the best thing to do with another.

I think even this is a optimistic scenario, as more often, you'll go through even more failure (i.e. your business model didn't work, you run out of money, and so you had to abandon your first idea altogether) before you succeed.