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kadavy

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Author of "Design for Hackers: Reverse-Engineering Beauty," debuted at #18 overall on Amazon.

THE BOOK http://designforhackers.com

http://twitter.com/kadavy

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maximumreverie.substack.com 1mo ago

The birthday paradox explains why there's too much to do

kadavy
4pts0
kadavy.net 1y ago

Instead of "networking," put your work on the 'net

kadavy
2pts0
100wordwritinghabit.com 5y ago

100-Word Writing Habit (free email course)

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1pts0
kadavy.net 5y ago

What I Learned About Productivity Meditating 60 Hours in 60 Days

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kadavy.net 5y ago

Improve your forecasting skills with each avocado you open

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news.ycombinator.com 5y ago

Show HN: HN-Inspired Book: Mind Management, Not Time Management

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www.amazon.com 5y ago

Mind Management, Not Time Management

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4pts1
twitter.com 5y ago

Creative Productivity Is About Mind Management, Not Time Management (Tweetstorm)

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3pts0
www.alexbirkett.com 5y ago

The Barbell Strategy for Content Marketing

kadavy
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kadavy.net 6y ago

The End of Time Management

kadavy
1pts0
designforhackers.com 6y ago

Avatar Used the Papyrus Font to Signal the Downfall of Civilization

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2pts0
nav.al 7y ago

Set an Aspirational Hourly Rate

kadavy
2pts0
kadavy.net 7y ago

My self-published book: 11,000 copies, $19,000 royalties, only $3,000 profit!?

kadavy
36pts17
writingcooperative.com 8y ago

24 things I learned publishing 3 books in only 6 months

kadavy
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kadavy.net 8y ago

New Book: Make Money Writing on the STEEM Blockchain

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medium.com 8y ago

Why I don't offer “student discounts”

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5pts12
medium.com 8y ago

How I optimize “mental states” to make writing books easy

kadavy
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medium.com 8y ago

How to be disciplined even when you don't have discipline

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kadavy.net 8y ago

How to Write a Book

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kadavy.net 8y ago

My podcast was featured on the front page of iTunes. Here's what happened.

kadavy
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medium.com 9y ago

How I quadrupled my creative productivity in 2016

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medium.com 9y ago

Growth Hacking for Assholes

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kadavy.net 10y ago

Steve Case (AOL Founder and Ex-CEO) Podcast Interview

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medium.com 10y ago

Designers: Don’t make it too easy to mess up

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medium.com 10y ago

Is the Tech Industry “Cognitively Sustainable?”

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medium.com 10y ago

How I increased sign-ups 20,730% (by Not A/B testing)

kadavy
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kadavy.net 10y ago

I killed my to-do list, then Google bought my ideas

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5pts0
designpitfalls.co 11y ago

Design Pitfalls: Free email course to avoid n00b designer mistakes

kadavy
1pts0
meetedgar.com 11y ago

Why not having an affiliate program improves our search results

kadavy
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kadavy.net 11y ago

“Will it scale?” is a less important question than “will it ever matter?”

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2pts0

I got the inspiration for this book when I started writing Design for Hackers 10 years ago (I got my book deal thanks to the HN community).

I couldn’t figure out why nothing I had learned about productivity had prepared me for writing a book. I was banging my head against the wall 12 hours a day just to get 15 minutes of flow.

The gist:

- People say “there’s only 24 hours in a day” as if you need to make use of those hours. What it really means is “time management” is like squeezing blood from a stone.

- We’re entering the Creative Age. You have to be creative to stay relevant in the robot apocalypse.

- We know from the work of neuroscientists John Konious and Mark Beeman that insightful thinking is unique. It’s promoted by a relaxed mood. It’s a fragile state: Hard to get into, easy to ruin.

- We each have “peak” and “off-peak” times of day. Counterintuitively it’s the off-peak times when you’re more creative. (If you’re groggy in the morning don’t ruin it with a cup of coffee).

- There are four stages to creativity: Preparation, Incubation, Illumination, Verification. Respect these stages and you won’t get blocked.

- You can work with natural cycles in the day, week, month, or year to go through the four stages. For example, you can use a night’s sleep as Incubation.

- Organize your tasks not by project but by mental state. I’ve identified seven mental states by which I organize my tasks: Prioritize, Explore, Research, Generate, Polish, Administrate, Recharge. (I personally prefer Todoist’s “labels” feature).

- Not all hours are equal. When I was working with behavioral scientist Dan Ariely on Timeful, we noticed there aren’t 24 hours in the day – there’s an hour here or there for various mental states.

- By harnessing cycles and working according to mental state, you can build systems that account for Incubation. For my podcast, tasks that used to be 1 grueling hour are now spaced into three five-minute bursts, with space for Incubation.

- In a chaotic world, you want your creative systems to be antifragile. Leave slack for chaos, and be ready to capture the opportunities chaos presents, for breakthrough ideas.

This can also be useful for habit formation.

For example, in the book "One Small Step," the author tells the story of a client he told to stand on her treadmill every day.

She was not to even turn it on. Only to stand on it. After a week of that, then she could turn it on. Bit by bit, she built the habit.

I wrote this book! (thanks @robbiea for sharing).

It started when I was writing Design for Hackers 10 years ago. Couldn’t figure out why nothing I had learned about productivity had prepared me for writing a book.

The gist:

- People say “there’s only 24 hours in a day” as if you need to make use of those hours. What it really means is “time management” is like squeezing blood from a stone.

- We’re entering the Creative Age. You have to be creative to stay relevant in the robot apocalypse.

- We know from the work of neuroscientists John Konious and Mark Beeman that insightful thinking is unique. It’s promoted by a relaxed mood. It’s a fragile state: Hard to get into, easy to ruin.

- We each have “peak” and “off-peak” times of day. Counterintuitively it’s the off-peak times when you’re more creative. (If you’re groggy in the morning don’t ruin it with a cup of coffee).

- There are four stages to creativity: Preparation, Incubation, Illumination, Verification. Respect these stages and you won’t get blocked.

- You can work with natural cycles in the day, week, month, or year to go through the four stages. For example, you can use a night’s sleep as Incubation.

- Organize your tasks not by project but by mental state. I’ve identified seven mental states by which I organize my tasks: Prioritize, Explore, Research, Generate, Polish, Administrate, Recharge. (I personally prefer Todoist’s “labels” feature).

- Not all hours are equal. When I was working with behavioral scientist Dan Ariely on Timeful, we noticed there aren’t 24 hours in the day – there’s an hour here or there for various mental states.

- By harnessing cycles and working according to mental state, you can build systems that account for Incubation. For my podcast, tasks that used to be 1 grueling hour are now spaced into three five-minute bursts, with space for Incubation.

- In a chaotic world, you want your creative systems to be antifragile. Leave slack for chaos, and be ready to capture the opportunities chaos presents, for breakthrough ideas.

Thanks for reading and for the thoughts, Andrew! For sure I have overlooked opportunities to market the book without ads. Unfortunately, I don't know which ones. Maybe I'll try a spending freeze at some point so I can isolate what works.

Have you written about your own marketing tactics? I'd love to read them.

And thanks for the input on the title and description. Someone else on the thread had feedback on the subtitle, which I may experiment with. I didn't know myself what this book was when I put it out there, and now that my readers have helped by describing what the book is, it's time to reflect and revisit.

Thanks for reading. I'm pretty open about the fact that "bestseller" is relatively meaningless, but that I use it anyway.

Some people will say that you only have a "real" bestseller if NYT or WSJ say so. And, as described in the article, you could sell 3,000 99¢-cent ebooks in a week and be a WSJ bestseller. Well short of 11k or 8k for that matter. No guarantee you'd sell another book after that timeframe. Authors manipulate these lists all of the time. Especially NYT, which is curated.

Just about anybody can get a "bestseller" tag on Amazon. Is that somehow not a bestseller? It's an argument in semantics.

I talk about it more in this article: https://writingcooperative.com/yes-your-amazon-best-seller-i...

Thanks for reading and commenting. As for breaking down the $50,000, what did you have in mind? It was simply selling 16,000 copies.

I suppose I could break down every foreign rights deal and what was ebooks vs paperback, but given the reporting of my publisher, that would be like reading tea leaves. Would that be helpful in some way?

Right, it probably is more profitable for me to offer student discounts.

My choice may have a lot to do with the distinction between being an independent creator and being a large company.

The large company is probably more likely to take the profit over some sort of "stand." Plus, large companies are a part of the "establishment" that higher institutions are. The large company also can handle the operational complexity of student discounts better.

This touches on a topic I ignored in the article: Is it "right" for a company like T-Mobile to offer student discounts. In other words, are they ever so slightly perpetuating credential inflation, the need for unnecessary degrees, and the resultant predatory student lending?

It may sound like a stretch. And could anyone imagine T-Mobile saying "We no longer offer student discounts because the higher education is a bully that needs to stop victimizing 17 year olds. We're taking a stand!"? Ha.

Just a thought that passed through my mind that I haven't explored a great deal.

Do you not believe that sometimes a principle – or something you believe in – might be more important than profit?

For example, if it were legal and profitable to sell babies to whomever wanted to buy them (no background check), would you still do it?

Glad to hear you enjoyed it. I guess I figured admitting I was scared on a regular basis, and wondering whether doing this might kill me would be considered somewhat a lament.

But of course I think I'm doing the right thing – after all, I've put everything I have into it. If I felt like I had a choice, I'd probably do something differently.

Ah, thanks for the explanation. I found the "clickbait" bit to be a leap (though you weren't the only person to say so). This is how I really feel about it. I wish I felt like I had enough of a choice in the matter to say "oh well, that was a mistake." If I felt like I did have a choice, no, I wouldn't recommend it.

Hi, I'm the author. Thanks for reading and commenting. To clear it all up, yes, I had health problems even at the time, and still do.

I didn't realize how much the condition was affecting me until several years after I started on my own. Now I know that it caused me to make more emotional decisions, to have a short fuse, and to tire easily. It still does.

As I reflect on it, I try not to make that too much of a factor. It's one of those mysterious impossible-to-indentify conditions. I still marvel that a person can go to an office every day, work around all of those people, and not need to take a nap in the middle of the day. In the rare days that I really feel good, suddenly "normal" people make sense. But that quickly slips away.

I don't want to make that a part of my rationalization of my decisions, though it likely played a large part. Anyway, I think I explained the rationale behind my irrationality in my post so I'll let that do the rest.

Thank you so much for your feedback Mr. Bieber. (I'm a big fan of your music, as are all of my customers).

Do you have any recommendations for me for whose writing I can study so that I can write humbly and I don't always make it about myself?

I started a new podcast called "Love Your Work." I'm trying to make it free of posturing about "killing it" and such – just people who have defined success for themselves.

My first episode was an in-person interview with Jason Fried, and was a real honor. He just spews brilliance – very easy to interview: http://kadavy.net/blog/posts/jason-fried-basecamp/

Another popular interview is with a neuroscience who studies insightful thinking: http://kadavy.net/blog/posts/love-your-work-episode-8-creati...

Having worked to help engineers design better, I think it would be more accurate to say "non-designers build ugly products." It's just that the engineers are building products, and in the process, they're designing them. Since they're usually not trained as designers, they don't turn out looking so nice sometimes.

Engineers are every bit as capable – if not more capable – as learning design as any other person who wasn't "born with it" (which I haven't seen to be a requirement). But, since most of their energy is going towards one type of thinking, it diverts cognitive resources from doing another type of thinking.

Engineering requires logical thinking, whereas design requires that you be able to let your brain go quiet and let your unconscious take over for a little bit. From what I've seen, once engineers have seen a logical way of understanding what makes a good design, they have a framework on which to bind logical thinking to their experiences with design, and iteratively progress.

(P.S. I think this article could just as easily be called "designers make unusable products.")

A huge congratulations to OP! 7 years ago, I got fired (I should have quit, but didn't have the guts). I had enough money to not have to worry for at least a couple of years, and I couldn't find it in my being to work for anyone – not even freelance.

For me, the first couple of weeks was just reminding myself that I still existed – that my "flesh sack" was still there, and would still be there despite the fact that I didn't have a job. Of course, all of the questions about "what will [I] do next?" didn't help this existential crisis.

I gradually got over it. My main metric for my days was reconnecting with the sense of "flow." For enjoying what I was doing in the moment. Thankfully, for me, I could still find that in something that resembled work.

I knew there was something in my brain that I had to discover, so after the first year, I fled SV, away from all of the noise. Two more years of experimentation later (finally supported by some freelance income), I scored a book deal on a topic that was a perfect amalgamation of my curiosities and interest.

I hope you find a similar sense of satisfaction! Just find the joy in what you're doing, and don't let others' expectations create worry for you.