Thank you, each and everyone of you. I really do appreciate all insight. Long time reader of Hacker News, first time poster on any forum. I have learned a great deal from lurking around here, ever mindful there is much, much more to learn.
The concept for the character " Juan Corbett " website grew out of an art project. As a graduating dual major in Communication Design and Studio Painting, I am familiar with the fine arts, and the design of marketing. SEO and how the Worldwide Web operates are skills/knowledge I am currently acquiring.
Right on the "competition keyword". We did a lot think'n & drink'n to come up with it. Thanks to Terra with those insightful words. Developing a "Brand" is worthy of exploration. I refuse to put a bunch of ads on the site, (unless they are ours, (grn).
Again, thanks to all ya'll. jc ...