I've been using SendOwl for a few years now to sell music education eBooks and albums directly through my website.
I can't recommend it highly enough.
Here are a few things I like:
- It works 100% reliably, has never let me down
- The checkout process is easy and neat from the customer's perspective
- Supports PayPal and Stripe which is the ideal imho
- Integrates with all popular email providers so you can do product-specific followup sequences with bonus gifts, etc. after purchase
- Provides simple support for running an affiliate program
- Support it absolutely superb: personal, swift and effective
- They handled the EU VAT mess better than anyone else I saw
- Monthly fees are very reasonable, I think I pay just $20-30/month
- It's easy to issue refunds and/or re-issue download link emails if you need to, so customer support can be handled quickly for those things
- You can create product bundles to support multiple products or discounted versions of products. After trying e-junkie and Clickbank before SendOwl, I can't tell you how much easier this feature alone made my life!
- You can do upsells/cross-sells during (or after) checkout
- They've been continually improving and extending the features offered in substantial ways - but without making a total mess of things.
- The reporting/analytics is simple but effective.
- In integrates effortlessly with e-commerce in Google Analytics so your sales (including dollar amounts) just show up in GA automatically.
Okay, that turned out to be more than a few things. I love SendOwl.