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jackbridger

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intoli.com 2y ago

How F5bot Slurps All of Reddit (2018)

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www.youtube.com 2y ago

Winning developer trust is hard, losing it is easy

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1pts0
podcast.scalingdevtools.com 2y ago

Do startups need DevRel? (Debate)

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1pts0
blog.scalingdevtools.com 2y ago

OpenAI want to build the best developer product

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1pts0
scalingdevtools.com 2y ago

Pivoting a Successful Startup

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2pts0
githubmarketplacetracker.framer.ai 2y ago

Fastest growing weekly GitHub apps

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3pts0
podcast.scalingdevtools.com 2y ago

Developer Copywriting Mistakes to Avoid

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2pts0
podcast.scalingdevtools.com 2y ago

Irrelevant content can still convert

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2pts0
benhoyt.com 3y ago

Different approaches to HTTP routing in Go

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3pts0
podcast.bitreach.io 3y ago

DevRel should be a process not a project

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25pts23
apptoggle.com 3y ago

Make any React Native Screen editable in the browser, even after deployment

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2pts0
github.com 3y ago

1k iOS Developer Tools

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1pts0
blog.bitreach.io 3y ago

Five creative examples of developer tool marketing

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4pts0
podcast.bitreach.io 3y ago

Education as a Marketing Strategy

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1pts0
podcast.bitreach.io 3y ago

How Nx reached 2M weekly npm downloads

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1pts1
iosdev.tools 3y ago

Newsletter of iOS Developer Tools

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1pts0
blog.bitreach.io 3y ago

Best Developer Marketing Podcasts

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1pts0
github.com 4y ago

List of 140 Developer Newsletters

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1pts0
www.youtube.com 4y ago

Playlist of AWS tips in 30 seconds

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1pts0
blog.digger.dev 4y ago

A Brief History of Infrastructure

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1pts0

Interesting point, I should have made the distinction on company size. Most of my knowledge comes from speaking to early stage DevRel.

I hope I'm not being disingenuous. I'm not disputing that the bottom line always comes down to growth metrics similar to marketing. My goal is to build my own DevTool so my motive is to figure out how all this stuff works.

I'll give you an example. I spoke with Brandon West who was the first DevRel at SendGrid and he said "If you're considering a DevRel job thinking about what size of company you want to join & whether you want to be on marketing, engineering, product side - because DevRel can work on all of those departments. If you want to have your hands on product, then a startup will work better than something with big efficient machinery and you're there to be the spokesperson" https://podcast.bitreach.io/episodes/the-early-stages-of-dev... from 3m5s. Throughout the whole episode the feeling I get is that everything was messy and Brandon was doing everything that needed to be done. He's like a hybrid of engineer and marketer.

You made a good point though and Brandon supports your point too - it seems to be a lot more delineated and specialised beyond the startup stage.

That the work looks more like running or attending hackathons or giving technical talks at developer-focused events doesn't change the goals or measured outcomes.

Great point! You're right the measured goals are similar in marketing and DevRel. I guess that's the question. Is the activity of the role or the objective the defining characteristic of the role?

P.s. there are big debates in DevRel about objectives - check out swyx's great piece on it https://www.swyx.io/measuring-devrel

Thanks for sharing your thoughts, very interesting!

the rest of those functions (docs, tutorials) already have roles.

Which roles have you seen docs & tutorials typically fall under?

DevRel is marketing that targets developers.

I think this is sometimes true but DevRel often make significant contributions in areas that fall outside of marketing too (especially product)

I'll have a go! DevRel is developer relations. The job involves communicating with and supporting developers. DevRel happens at companies whose customers and/or users include developers (think Twilio, GitHub, Stripe). It's an umbrella term and means different things to different companies. But some examples of things they do are: giving technical talks, writing documentation & tutorials, organising developer events, recording video tutorials. It might also include things like improving the onboarding experience. The role exists because developers working on the codebase are busy and tend not to want to spend a lot of time doing external facing work and marketing teams usually don't have the technical knowledge required. It's been around since the 1980s in some form but has been growing steadily in the last 10 years or so.

Interview with Juri - director of DX at Nrwl - the company that founded and maintains Nx

The main ways Nx grew:

- Nx solves a painful problem for companies using monorepos

- Nx maintainers spend part of their time on client work (often related to Nx) and part of their time actually on Nx. This helps them see which are the painful things they need to work on for Nx.

- Founders were on the Angular team at Google and very engaged in Angular community

- NX hires engineers who happen to be engaged in community. A lot are also GDEs and are accustomed to speak at confs, be at meetups etc