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ivv

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Spending more time outdoors makes it less likely the child will end up needing glasses. Learned that one too late.

Also, people carry their childhood experiences with them for the rest of their lives, and these experiences are shaping a lot of their adult behaviors. It’s sobering to think that we as parents are responsible not only for a slice of someone’s life but for its entire trajectory.

Since WSJ didn't bother to link to the study, its title is "Online Tracking and Publishers’ Revenues: An Empirical Analysis," you can see it on Google's Scholar.

It's not about whether the cookie is "enabled", but whether the cookie for a particular impression is available for matching.

The experiment looked at ad transactions of a single media company.

[dead] 9 years ago

Looks like you don't need to pay to unlock the emails. Click on the YouTubers' usernames, their contact info is on the About tab.

I think he is implying (correctly) that in the absense of a robust secondary market for cars, the prices for new cars would drop -- there would be less demand for new cars people knew they couldn't resell. It's a bad analogy, though, especially for an economics professor. By suppressing the secondary market for his book, he secures his monopoly on a mandated good, ensuring the higher price.

We Can Do Better 9 years ago

Makes sense. The clickstream data that ISPs are now free to sell would be a goldmine then.

We Can Do Better 9 years ago

They could be, no disagreement there.

Now I'm curious: what is the commercial value in the aggregated email content that would make someone want to pay for it, besides the purchase and receipt data that Slice is already providing (plus subscription and open rates)?

We Can Do Better 9 years ago

Slice sells aggregated order data for categories of goods by brand, calculated by looking at email receipts. Things that are useful for calculating overall demand, seasonality, market share, etc. I don't know about selling the actual email content; would be surprised if they did. (Not affiliated with Slice, but am an occasional data buyer, which is how I know of them.)

From personal experience of doing a bunch of interviews and surveys over the years, after about 6, you'll start hearing patterns. If you are new to the subject you are researching, doing some reading and talking to about six people will get you to a point where you'll be able to evolve the questions you are capable of asking, or formulate hypotheses for testing.

"How To Measure Anything" has a great chapter on how talking to only a few people can reduce uncertainty with a pretty amazing accuracy, but I don't have a copy handy.

Maybe I can answer the question "where to find people to talk to." I'm in consumer research; here's what's worked for me.

If you need b2b: LinkedIn, conference and trade show lobbies (you don't need a ticket to hang out in the lobby), email lists you can buy online. There are also companies that maintain lists of experts with every imaginable background you can speak to for an hourly fee; not cheap but worth it.

If you need consumers: survey panel companies will let you field a simple survey to people who match your criteria, who you can then recruit into a phone/Skype call. You can also recruit people yourself through well-targeted Facebook and Twitter ads. Craigslist works well; set up a short survey to prequalify people.

Money is a great accelerant. You will always find people who would talk to you for free, but offering to pay them for their time and expertise makes things go a lot faster. Plus, if you are on the shy side, money changes the dynamic. You are now not asking for a favor, but are offering to engage in a business transaction.

Six people is often all you need to start seeing some common themes.

[dead] 10 years ago

Bernie is a good counter-example. Huge rallies, way behind in votes.

Search Ads 10 years ago

What would be an example of a more usable market that doesn't require some level of domain expertise?

Search Ads 10 years ago

That's how supermarkets work, too. They get a cut of the sales price, and if you want your product to stand out, you pay for a more prominent placement.

One way to read it is "people are increasingly preferring video over text, so that's where Facebook is going". I think what it really means is that Facebook sees more ad money in video than in text, so that's where they are steering the ship.