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itblarg

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Howdy. I'm Eric - Founder and CEO of http://argylesocial.com.

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[dead] 16 years ago

Steve Martin is a class act.

This is all I need. This lamp and this remote control and this paddle-ball game. Oh - and this.

You're clueless. That's OK - all high school seniors are.

Go to college. You'll have fun. You'll grow up. You'll make friends that you'll have forever. You'll learn more than you think.

It has the potential to drastically alter search, which thus would drastically alter PPC. The likeliest negative outcome is the gradual disappearance of any traffic driven from long-tail search keywords.

I'm a Coors man 16 years ago

I did quite a few perception mapping exercises while I was in business school.* They get really interesting when you take experiment a level deeper and seek to understand how different customer segments perceive your brand/product.

For example, the beer study would get much more interesting if one could assess the results by segment - say "beer expert", "college student", "joe blue collar", etc. The outcomes can really inform positioning and message...and can lead to product extensions based purely around marketing. Diet Coke (for women) and Coke Zero (for me) are a great example.

*Yes - I have an MBA from UNC Chapel Hill. Please flame as necessary. :)