If you have been reading the news about Windows 11 then I will enlighten you -- they view the Windows 11 consumer business as a cost center that must be mitigated.
As such, all manner of monetization has been approved and it will continued to be approved without regard for user experience.
This article obviates that this is not an LG problem, it is a Microsoft problem.
Also, don't fool yourself if you think this won't come to the Linux world.