Two things: First, they haven't published the actual rules yet, so no one really knows what devil is in the details. (My guess is the rules are published on Christmas Eve...which tells you something about how they think they'll go over.)
Second, the rules will be challenged in court and it's entirely possible they will be overturned. This is because the FCC somewhat inexplicably backed down on an earlier promise to reclassify the Internet as a telecommunications service. As such, their legal authority for regulating it is a bit shaky.