iamjonjackson

Agreed. Both!

I'd say "distribution" is the key term here. Marketing may be a part of that, but not necessarily the only method of distribution.

The TALL stack might be an interesting option if you're more comfortable with the full stack development approach but with responsiveness built in.

But if you're just wanting to work pure client side, then JS it is!

I gather vuejs is a little simpler than React if you're starting out.