Community always has expected things from its members. If you lived in a hut the tribe expected you to go fishing, or hunting, being a great warrior or do something for the common good. And individuals with great value-creation-capabilities have always been better considered.
Unless you live alone in an island creating value for yourself, it's hard not to think about what you do regarding to others.
I think it's a shame this not to be discussed more, IMHO it would lead to better focus on education, which is now the cornerstone of value creation.