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greenlig

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Co-Founder, CEO @JigSpace. Designer, artist, programmer, AR/VR. Based in Melbourne, Aus.

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I believe it was written by Don Norman, author of The Design of Everyday Things, one of the more influential books on design. Definitely worth a read, irrespective of the contents of this article.

Steven Pressfield talks about this in The War of Art - http://www.amazon.com/The-War-Art-Through-Creative/dp/193689... - referring to it as "resistance". It's the force that stops you from actually getting stuck into work. It's all the little reasons, distractions, and shiny baubles that stop you from knuckling down and just doing the work.

I've found over years of starting and rarely finishing personal projects, that making a list of three targets for your session (the amount of time you can dedicate, right now, to the project) helps. Start at the top and crunch through it. Don't get caught up with what you should be doing, just get right to the doing. Code now, optimise later. You'll quickly learn how to prioritise tasks, and the act of ticking off a completed item gives you such positive feedback that it becomes the norm.

You are in a good place right now. You are realising the futility of your current method, and you can see the elements that are holding you back. Right now, dedicate that time to three top tasks in your latest idea and crunch through them. Do the work right now, and then look back and review.

Get to it, you have ideas to realise!