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grantsch

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Founder of a B2B sales consulting firm

client reviews: https://clutch.co/profile/treemont-consulting#reviews

website: treemontconsulting.com

email: sales at my domain name dot com

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I’m shocked at the lack of knowledge here.

If you think a bad actor is targeting you, DO NOT REPLY.

They will not honor your opt out request but they may use your number in the future as you’ve confirmed there’s a human behind it. They may even sell lists of repliers to other bad actors.

Many many software companies end up spending more money to acquire a customer than a customer will ever pay them. I tend to think this is because the demand and need for many tools is not significant enough to justify the amount of capital allocated to promote them.

Finance spreadsheet alchemists last 10 years saw big gross margins in software (overinflated by not taking into account cost to acquire user), bought into long-term incumbent dominance narrative from founders, and now they're stuck with companies that are willing to spend 10x+ lifetime customer value to acquire a user.

Everyone with a vested interest in these companies/investments always seems to say the real returns are 10 years+ once they are in a dominant position in their industry and have monopolistic pricing power.

How are we supposed to know what happens in 5 years, let alone 10+? Seems like a big carnival trick to me. What's interesting is that this mentality is so engrained that the people promoting it don't seem to even get that they're in on an act.

You could have the best tool on the planet, but if the cost to distribute it is greater than what those customers acquired will ultimately pay you, you don't have a company.

this just isn't true

for b2b it really boils down to the following:

data

distribution/marketing

discovery

closing

data is challenging for most companies

distribution is somewhat challenging and very challenging if your offer sucks

discovery is easy - it's a formula

closing is extremely hard and costly to get someone who can do it by definition

Focus on features

NO

EDIT: If you are a programmer, please do not give this guy your advice on selling. Seriously, you are sabotaging him and it's not cool

You are born with the ability to sell. Or you aren't

The people on hn will downvote me for this, but it's true. And practically none of them are sellers

I see what you're saying but the analogy isn't very good

The reason a local bake shop doesn't do superbowl spots is because they're wasting their spend on millions of people who their offer is irrelevant to. I don't think it's because they can't scale up to fulfill

there could be local bakeshops that advertise on local tv or a billboard for example. But bakeshops don't usually make enough profit to justify these efforts

to further emphasize this point - there's no rule a company has to fulfill an order on their own. if you can't figure out how to fulfill - many companies will sub that work out/outsource it. the highest touch services - think biglaw partners - those type businesses don't really scale and are more jobs than actual businesses

What you're saying is just not true. It's also not what capex means.

Most companies do not and cannot "go viral"

that is a fantasy for most offers. Unfortunately it's just not that easy

There's a reason that millions of Americans work in some form of sales. At big, medium, and small companies of all types. It's not an accident or a mistake actually. Any offer worth enough profit to be worth a human pitching it will get pitched - and so too will many offers that aren't worth pitching for that matter

If your product is so damn good

Why don't you want to tell more people about it - wouldn't that help them? (and you?)

Seriously asking - like I get it if you only want to make $x and call it a day but can you help me understand why you wouldn't want to help more people with your superior offer?