I use likes as bookmarks ("likes" used to call "favorites"). There are people who make things, research, stat/vis and tweet about it.
Here is few examples from my likes: https://twitter.com/TodePond/status/1593969648042663936 https://twitter.com/Mappletons/status/1538801464327426050 https://twitter.com/WilliamChyr/status/1592924106802204673 https://twitter.com/AdamMGrant/status/1584938446870573057 https://twitter.com/PuzzlingPlaces/status/143347521840055501... https://twitter.com/guycalledfrank/status/157193248187559117... https://twitter.com/dragonman225/status/1472998315805777920 https://twitter.com/anastasiaopara/status/156067389257403596... https://twitter.com/yiliu_shenburke/status/15366958009353707... https://twitter.com/NathieVR/status/1588988665564647427