How does a US company go about performing a criminal background check on an employee from Canada? From what I gather, you have to be a Canadian citizen to run a background check on another Canadian citizen.
The "we over hired" line is mostly made up. Many of these companies did not substantially increase their head count. This has more to do with improving P&L numbers to get their stock up, since most companies' revenue is tanking currently.
$15 minimum wage is not something to be proud of. That's just over $30k a year. If you know someone that makes that little, you know how personally unsustainable that level of income is.
Happened to me. Switched to digital marketing. I really like it. I still code sometimes but it's never more than 20% of my week. Had to learn basic design, UX, CMSs, CRMS, CDPs, marketing automation etc.
Long story short, there is a huge shortage of competent digital folks in the marketing world. I really like the work and the pay is similar.
Luckily, it's pretty easy to spot fake reviews on Glassdoor. Unfortunately though, it kind of ruins the experience for most people.
The two big mobile app stores have been flooded with spam reviews for over 5 years now unchecked. For those that know how to spot fake reviews, it's easy to tell which apps are not legit. For most consumers though, they just believe what they see.
This was my exact experience working at Nike 4 years ago. In this scenario, I was the guy sitting. I got this type of "talking to" when I submitted a bug ticket because jQuery was being loaded 3 times on the same page.
The Nike.com software group was over 1,000 employees working on a microservices mess that performed horribly on the customer side. They could have built a much better product with about 50 competent software professionals.
Thoma Bravo is a PE firm that is mostly known for "flipping" companies they acquire. Usually the company/product suffers under these kinds of circumstances.
Yes, we do think about them differently. Uber and Instagram are wildly successful but not ubiquitous. The ultimate test is "will grandma use it?"
Grandmas use Google, Facebook and Amazon but generally have not adopted Uber or Instagram yet. Winning over those kinds of customers requires a different GTM strategy and different marketing than your first couple million.
Marketing veteran here. Just like Uber and Instagram, they messed up big. They took something iconic and replaced it with something forgettable. The first sentece after they show it tells the lie:
"Firstly, it’s not change for the sake of change."
Unfortunately, due to the nature of company politics, this kind of thing usually happens because a new CMO or other exec comes in and needs to "mark their territory". Marketing in tech right now is having a big problem with people rising to the leadership ranks that really don't understand the basic fundamentals of the craft.
This is interesting to me because my company is right in the middle of the serverless movement. I know and work with over a dozen large companies that have moved their fairly standard micoservice-oriented architecture over to 100% serverless. Lots of people in the ops world still think this is some kind of marketing nonsense or black magic though.
Long story short, when engineering teams move to serverless, they get huge scalability benefits and essentially "squashing their stack" making team engineering velocity way faster than when they were using EC2/Kubernetes/VMs.
Imagine 10 years ago, being a LAMP stack developer. One day, you find a hosting platform lat allows you to be a much more fast/effective LAMP developer while only needing to work with M+P. This is the core benefit of serverless.
Yes, there are servers under the hood somewhere at an AWS datacenter. Yes, infrastructure still gets patched, updated, etc. Serverless is all about letting engineering team focus on building the application and making the infrastructure "not my problem".
Incredible Universe was an IKEA-sized, mid-90's electronics retailer that existed before the dominance of Best Buy. It was an amazing customer experience and you could demo pretty much anything in the store. They famously had video game consoles even in the child-care area. Every DIY PC builder, circuitry geek and soldering enthusiast went there for supplies. Eventually they started hemorrhaging money and sold out to Fry's.
This was a really well-written post. It is a far too common occurrence for startups to hire a well-credentialed VP to run marketing only to find out 6 months later that he/she can't execute at all.