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fra

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Founder/CEO at Memfault (W19). Making DevOps easy for hardware teams. Previously: Oculus, Pebble, Sun.

YC Badge: 0x7c2ae206ae6f648168712194544893e3bc412131

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blog.baldassari.me 2mo ago

Squaring the Circle on Employee Equity

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docs.anthropic.com 1y ago

Claude 3.7 Sonnet with reasoning model card on Anthropic docs

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www.nytimes.com 1y ago

Wireless Devices Explode Across Lebanon After Israel Warns Hezbollah

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memfault.com 2y ago

Solar storms break millions of smart devices

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palladiummag.com 4y ago

Why America can’t build

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itnext.io 5y ago

Building an Unofficial Stadia Client for iOS

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interrupt.memfault.com 5y ago

Monitoring Fleet Health with Heartbeat Metrics

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www.theinformation.com 5y ago

Startup HeadSpin to Return Funding After Probe of Financial Statements

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interrupt.memfault.com 5y ago

Step through debugging with no debugger on Cortex-M

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interrupt.memfault.com 6y ago

Firmware Testing Wtih Renode and GitHub Actions

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interrupt.memfault.com 6y ago

The Device Firmware Update Cookbook

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interrupt.memfault.com 6y ago

How do breakpoints even work?

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limitedresults.com 6y ago

Bypassing SWD/JTAG Lock on NRF52 MCUs

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interrupt.memfault.com 6y ago

Building a Tiny CLI Shell for Tiny Firmware

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interrupt.memfault.com 6y ago

Profiling Firmware on Cortex-M

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interrupt.memfault.com 6y ago

Embedded C/C++ Unit Testing with Mocks

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interrupt.memfault.com 6y ago

Hunting Bugs with Git Bisect

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interrupt.memfault.com 6y ago

Cortex-M MCU Emulation with Renode

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interrupt.memfault.com 6y ago

Tracking Firmware Code Size

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interrupt.memfault.com 6y ago

A Shallow Dive into GNU Make

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interrupt.memfault.com 6y ago

A Practical Guide to Watchdogs for Embedded Systems

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interrupt.memfault.com 6y ago

I2C in a Nutshell

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interrupt.memfault.com 6y ago

From Zero to Main(): Bare Metal Rust

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interrupt.memfault.com 6y ago

Reproducible Firmware Builds

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interrupt.memfault.com 6y ago

How to Debug a HardFault on ARM Cortex-M

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interrupt.memfault.com 6y ago

Bootstrapping Libc with Newlib

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blog.auxon.io 6y ago

Using Type-Level Programming in Rust to Make Safer Hardware Abstractions

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interrupt.memfault.com 6y ago

Using Asserts in Embedded Systems

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interrupt.memfault.com 6y ago

ARM Cortex-M RTOS Context Switching

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interrupt.memfault.com 6y ago

Embedded C/C++ Unit Testing Basics

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I’ve seen many people climb the SWE ladder or build a YC company (having done both myself), and trust me the founder route is not the most efficient. You only believe this because you didn’t see the 2 failed startups and 10 year journey grinding 80h weeks almost running out of cash a few times.

Jensen Huang himself says nobody in their right mind should start a company https://www.cnbc.com/amp/2024/05/11/jensen-huang-i-didnt-kno...

If you follow his logic and believe that the ultra-wealthy pay too little tax (as e.g. Warren Buffett does), then a balanced approach is to set the tax rate to: "37% of income or 1.85% of wealth, whichever is higher".

This would close the gap between Buffett's tax rate and that of his secretary, but would not be the "highest taxes in the world" that PG decries.

Gross margin doesn't tell you much about their level of investment. Gross margin is only revenue minus COGS (i.e. hosting, support, potentially infra teams). To understand further investments you'd have to know R&D or at least Opex broken out for Apple Services (which AFAIK they do not share).

SaaS typically expects 80% gross margin, so Apple is not out of line here.

In practice, I don’t think tax policy is the primary driver for where people chose to live. Even very wealthy people.

If I were very wealthy the first thing I would want to buy is proximity to the people I love, the food I like, the culture I’m excited about. For many people that means being close to home.

I can’t imagine how shallow my life would have to be for me to optimize it around taxes.

Steam Frame 8 months ago

Extremely impressive that they were able to ship inside-out tracking, pancake lenses, and eye tracking + foveated rendering. Each of these is a serious engineering challenge. Very few organizations could pull this off.

Hacker News formula for startups: no offices, no offsites, no meetings, and no MBAs. If only idiot CEOs and rapacious VCs were listening!

Every vendor you bring in comes with switching cost, and this is no different. But we do our best to make it easy for folks to migrate off of our platform should they decide.

I'm the co-founder and CEO of Memfault. We were in the W19 YC batch. I never thought our news would make the front page of HN!

This is a very exciting day for us (after a very intense few months). We've known the Nordic team for years and could not think of a better partner to grow our platform.

Happy to answer questions, if you have them.

Litestream has seen very little development lately and I was worried it was dead. Very glad to see Ben Johnson is continuing to push the project forward with some exciting new plans.

As someone who builds observability tools for embedded software, I am flabbergasted that you're finding a more tools-friendly culture in embedded than in distributed systems!

Most hardware companies have zero observability, and haven't yet seen the light ("our code doesn't really have bugs" is a quote I hear multiple times a week!).

You’d be surprised at how many hardware companies think this is a good idea!

I’m the founder and CEO of a company called Memfault, we make observability SaaS for hardware companies.

I constantly get asked if we could just offer a remote access solution. Many of our competitors do! But we think it’s (a) a huge security liability and (b) too ripe for abuse.

But fundamentally consumers do not care, and until that changes you can expect any embedded Linux device to have this kind of backdoor (they do more often than not).

This is a glib, but important insight. If the split between founders and early employees is fundamentally off, then we should see many more early employee types start companies and take the other side of that bargain. In fact, they do not!