HN user

ezl

2,820 karma

gmail: ericzliu

Running a bakery

Previous stuff: options trading and risk management, real estate software, original art

Like: whiskey, woodworking

Posts164
Comments283
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firstprincipleskitchen.substack.com 5y ago

Default Opt-In: You want more kolaches

ezl
1pts0
firstprincipleskitchen.substack.com 5y ago

Losing Early Customers Hurts

ezl
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firstprincipleskitchen.substack.com 5y ago

How We Made Our First Dollar

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firstprincipleskitchen.substack.com 5y ago

Bakery CAC and Viral Coefficient

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firstprincipleskitchen.substack.com 5y ago

Why Don't Restaurants Focus on Email Marketing?

ezl
3pts0
firstprincipleskitchen.substack.com 5y ago

Profitability Projections for a “Minimum Viable Bakery”

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firstprincipleskitchen.substack.com 5y ago

Starting a food business in a pandemic

ezl
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ggwash.org 5y ago

Decode the interstates: What highway numbers mean

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2pts0
howdistant.com 5y ago

Show HN: How Distant – Quiz to establish rules for in-person meetings with COVID

ezl
1pts0
fortune.com 9y ago

Rise of the Maple Syrup Mafia (2013)

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3pts0
news.ycombinator.com 10y ago

Ask HN: “Remove me and all my info entirely from your database and records”?

ezl
3pts6
www.buzzfeed.com 10y ago

How we work convinced investors it's worth billions

ezl
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blog.ezliu.com 10y ago

Work Hard, Not Smart

ezl
2pts0
jonatan.nilsson.is 10y ago

Stateless Tokens with JWT

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www.kvalifood.com 11y ago

The technique behind laminated dough used for pastry, puff pastry, croissant

ezl
3pts0
www.maxim.com 11y ago

Acclaimed Novelist Philipp Meyer on the Meaning of Hustle

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1pts0
gist.github.com 11y ago

Ryan Dahl on Software

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1pts0
medium.com 11y ago

Your Next Developer Costs 1M/Year in Revenue

ezl
5pts0
www.encirca.com 11y ago

How much does it cost to run an ICANN Registrar? (2010)

ezl
1pts0
bodyodd.nbcnews.com 11y ago

Happy Deathday? You're More Likely to Die on Your Birthday

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1pts0
www.gq.com 11y ago

Malaysia Airlines Flight 370

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2pts0
www.paperapplication.com 11y ago

Paper Application – Real Estate at the Speed of Paper

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blog.ezliu.com 11y ago

Sunk Costs & Decision Making

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1pts0
www.quora.com 11y ago

What Startup Could Make Me a Millionaire in Four Years If I Got Hired Today?

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10pts1
www.helpscout.net 11y ago

User Onboarding Isn't a Feature

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1pts0
medium.com 11y ago

How I Sold 1m of Art

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2pts0
www.bloomberg.com 11y ago

Your Doctor Knows You're Killing Yourself. The Data Brokers Told Her

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3pts0
teespring.com 11y ago

:wq, a vim shirt

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2pts0
businessofsoftware.org 11y ago

Product Strategy Is About Saying No – Des Traynor (Intercom.io)

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2pts0
pitchcircus.com 11y ago

Multitasking is the most efficient way to half ass everything

ezl
2pts0

i think the scary thing about onboarding teams onto products like this is the fear that it won't exist in a year.

i wonder if the "lite" solution looks something like a chrome extension for gmail.

an auth layer that lives on top of an existing mailbox that just adds the "last touched by michael" or "assigned to sally" and "seen by X, Y,Z" gives me: (A) the security that the underlying layer will exist in a year (B) a light solution to some of the coordination problems

Years ago I saw a post on HN (or maybe reddit) about using reverse dutch auctions for these sort of situations and how it provided the fairest outcomes for all parties.

It was the first time I had ever heard of that concept, and since then I have felt that it really is the best way to create a fair market clearing price for all participants where the maker with a limited stock of product (taylor swift) and the buyers (fans) get to participate.

Edit: oops - I can't find the original article I referenced, but someone else posted this on the same concept which is now on the front page of HN: https://barnabas.me/blog/2022/11/selling-tickets-fairly/

yeah! Could definitely do that.

I built this years ago, before the pandemic. While QR codes existed, pre-pandemic, it didn't really feel like something that was ever going to get mass adoption.

Maybe just in my circles.

Now, it seems weird to imagine that people wouldn't know. :)

Yeah, I'm just a careless person in some dimensions to be honest.

Last summer I lost my wallet on a golf course, and twice at bars. I do a "wallet , keys, phone, airpods" check when I leave the house, but it wouldn't have caught those events for me.

This solution isn't failsafe, but for a few hours of work and almost no ongoing costs, it makes it POSSIBLE for people to get things back to me (and significantly increases the odds)

Yeah i have all these ideas for what I would do to market this eventually. Life keeps getting in the way, but because at this point it provides me a lot of utility it doesn't matter to me that other people don't use it (i have stickers on my phone, wallet, airpods, etc. I have iron on patches in clothing items, my backpack, etc)

In a world where I have more time and energy for this, I would implement tipping systems, sell the actual stickers and iron on patches to users, try to partner with schools and PTAs so kids who lose their stuff can recover it, etc.

https://www.lost-item.com

I lose stuff a lot. It started as a URL (https://www.lost-item.com/eric/) that I can put on a sticker on my stuff so that when people find my phone, wallet, credit card, keys they can contact me.

I preferred that over my phone number or email address because I didn't want to put anything that identifies me on the items, so a form on the internet acts as a barrier.

In general, I find that people are really nice about it. I've recovered my full wallet at least 3 times and my phone probably 5 times.

Yes, I am forgetful. If I were smarter, I would just not lose stuff. But because I'm not, I have that.

Hosted on github pages and uses firebase, so basically it costs me $1 a year + the domain registration fee. So after I recovered my cell phone just once, I basically figured it's been paid for for life.

Lifetime revenue from strangers on it is less than $100. Value of items recovered to myself, probably $3k.

i love 33mail. I've been a user for years and I think it's amazing.

I pay for it, and I have a custom domain (several maybe?) and use that in addition to the default free @___.33mail.com subdomain.

People often ask me about my custom domain and ask how they can do the same thing for themselves.

I explain it, and they are interested, but they never do it.

I think there's too much friction for non-technical people. Most people in my life have never registered a domain before. They don't know what an MX record is. Even for someone technical, it takes some effort.

If there was an onboarding flow for that paid plan that looked like: "make it easy for someone who has never registered a domain to get a custom domain set up with 33mail" I think that would be huge.

That experience might look like:

  1. Hello, user! Please pick a domain! ____
  2. Tell me where to forward all your emails: ____
  3. Enter your credit card number: ____
  4. Click "save"

  Tada! Now anythingatall@thatdomaintheyjustregistered.com 
  forwards to their email address!
Then you register the domain for them. You're either a registrar or you work with a registrar. You control the DNS for them (or maybe it gets added to your 33mail dashboard so they can add A records or whatever).

I love your service. I want it to make 80k/mo. Y'all have provided me a lot of happiness. And I've been pleasantly surprised when I've gotten support email responses from y'all.

Please keep up the great work.

Really loved this:

None of the people who report to me should really be focused on the current quarter.

When I have a good quarterly conference call with Wall Street, people will stop me and say, “Congratulations on your quarter,” and I say, “Thank you,” but what I’m really thinking is that quarter was baked three years ago.

(Note: Loved this story, so I don't want this comment to be interpreted criticism.)

If you strip away the machine learning/computer/math part, the story is: After 88 first dates, Chris finds someone he thinks he wants to marry. (Article says from the first 55 1st dates -> 3 2nd dates -> 1 3rd date).

It seems possible that going on 88 random dates would lead to a similarly shaped funnel.

While "use math" sounds like smart strategy, many (most probably?) happily married people have not gone on 88 actual first dates.

You're right, of course.

We'll ultimately try multiple channels. Actually our first channel we're trying is wholesaling to coffee shops.

We are really treating it a bit more like a startup in the sense that we have opinions, are testing them, but will iterate and are open to changing course based on the feedback we receive from the market.

There are a few reasons why the initial thesis is to stay away from Door Dash/Grubhub.

(A) cost - since we're not at scale, our unit costs are... not great. With the Door Dash cut, we'll almost certainly be in negative unit cost territory.

(B) Door Dash / GrubHub are an on demand business. A customer goes online, picks an option, then we fulfill it within X minutes. Subscription and wholesale allow us to BATCH our output (and therefore labor and facility inputs). This makes cost management way easier for us up front.

So right now, we can get off the ground just hiring people 2 days a week, but that wouldn't work with the normal Door Dash model.

Once we have our basic costs covered by the predictable orders, it'll be a lot easier for us to add on demand options and it won't add incremental labor costs.

Tock To Go is probably an early option for us though due to allowing low costs and future pickup ordering (Hi Nick Kokonas, I love you!)

Totally true re: bastardization :)

I grew up in Houston and had "kolaches" everywhere. It wasn't until Tom and I started working on this business that I even learned the word klobasnek/klobasniky.

I feel we're fighting an uphill battle already with kolache vs kolace vs kolacky vs kolach, etc

Additionally the polish vs the czech versions are slightly different. Here in Chicago, the Polish kolaczki is often quite flaky with a drier dough and more like a dough square folded in over a fruit filling.

In Texas a true/traditional Czech kolache is often a soft, pillowy sweet ROUND pastry with the fruit filling.

However, despite all that, in Texas, especially in Houston, "kolache" is often just used as a catchall, even if not super accurate. But there are 50 "kolache" shops in Houston and no "klobasnek" shops.

We did debate it for a while, but we opted for just going with the grain rather than trying to be more correct.

Admittedly, there's a little bit of cowardice in that, but we decided there were enough challenges ahead, so we didn't want to add that extra journey.

A joke, of course, and I understand your sentiment :)

FWIW, if we can/do get to the stage where we are really able to do delivery subscriptions (that's definitely a goal), then we probably will use that language.

It's not that I think it's a good choice or even descriptive (Isn't really ANY food you buy basically X as a service? Yet bagel shops aren't calling themselves "bagel as a service" because... well... it's insane.)

But it probably will get people's attention in a hyperlocal social media ad, so it has utility to us as a business strategy.

I know it probably sucks a little bit, but our goal is to accrue many small advantages to drive a higher total probability of success.

:sob:

Idea Generation 6 years ago

I love this.

Just a few days ago I was reading an old thread on HN about "patio11's law" (The software economy is bigger than you think)

https://news.ycombinator.com/item?id=23162651

The comments are great and they talk about these non-venture companies that are quietly churning out 10s of millions or maybe 100s of millions of dollars.

Please steal any of my ideas! :)

https://www.dailyidea.com/ideas/eric

Some software ones that I like:

1. A nicer web viewer for Google Spreadsheets - https://www.dailyidea.com/ideas/d239cea3-7d1b-429f-afd4-ab9d...

2. Airbnb guest guidebook creator - https://www.dailyidea.com/ideas/d239cea3-7d1b-429f-afd4-ab9d...

3. Thai writing trainer - https://www.dailyidea.com/ideas/d239cea3-7d1b-429f-afd4-ab9d...

4. Instagram account tracker - https://www.dailyidea.com/ideas/d239cea3-7d1b-429f-afd4-ab9d...

This is insane.

you can't "engage or assist others in any business ... that provides space ... or other office services to third parties"?

So potentially excludes:

- an IT company that runs cable to other offices - a snack and coffee delivery company - a paper recycling company - providing wifi to buildings with offices

?

Just for the privilege of paying them for office space?

PASS

hsk flash cards seems really cool.

do people pay you for this? seems like a service and content that people would pay for, but i couldn't find any sign that this is being monetized on the site.

i just love that i had never thought of trying to find lines of code of a certain length this way and you probably just wrote it without a second thought.

hn is such a cool place. :)

[dead] 11 years ago

From HBO's Silicon Valley -- https://www.youtube.com/watch?v=t5zQpN28xa4 -- I'll take the downvotes I deserve for trolling.

Though for the record, I'm fairly certain the hunters and wild animals analogy isn't intended as a complaint that he feels "hunted" or that he thinks people are out to hunt or kill startup founders in any literal or figurative sense [1].

The point of that anecdote in PG's essay is just that the counterparty to the argument doesn't have a clear objective. The Rick Webb open letter obviously uses it out of context to make PG look as if he's whining about being rich.

    [1] fun aside: yay those 2 words mean the same
        thing anyways now apparently anyways.
        http://www.salon.com/2013/08/22/according_to_the_dictionary_literally_now_also_means_figuratively_newscred/