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“Building a product to fit an existing market, is better than finding a market to fit an existing product.” - Unfortunately not my quote!

Charging a one-off fee, per project, is a great idea.

And if I was you, I would much rather make enough money to pay the bills, than play the freemium lottery.

And Taskmessenger is all about adding value to a project - something that you should be proud to charge for.

I once had a "potential investor" (worth $80m) who wanted a meeting with my patent attorney. So, I made the arranged for us to meet him at our usual meeting place - the coffee shop.

We walked in and the "potential investor" said: "we haven't got time for a coffee", I replied: "well, this is where we are having the meeting"... "what HERE? doesn't he have an office? This is a very bad start."

In walked my patent attorney wearing a cagoule and a rucksack. The "potential investor" made it perfectly clear that he was not impressed (he did not even get up to shake his hand). He interrogated him for half an hour before saying: "good, you can now drink your coffee".

I realised that day, that money, is only a small part of being a great VC.