I don't agree. Advertising without agreed upon standards is shitty. Back in the day with 30 minute TV programs and 8 minutes of ads, the companies had to utilize their time well. They had to write, hire, research, entertain, etc.,. I still say "WUZZUHHH" to millenial friends.
What we have now on social networks is objectively shit though. Marketers cooking up AI families to sell supplements. Constant A/B testing without any hypotheses which ultimately lead to the extreme forms of clickbait imaginable. I have ideas for doing ads differently but that's a discussion for when we have hundreds of thousands of users, not when we're starting out.