HN user
"and retained the prestigious firm of DLA Piper"
What are your thoughts on the pox on DLA Piper's house as a result of taking him on as a client? Doesn't it speak to their naiveté after reviewing the materials he was able to present? Or?
Ebay had the advantage of a tremendous amount of free publicity because of when it started. While it's no longer relevant whether it's a good name or not that is certainly worth mentioning.
Heroku is an interesting name and has trademark and brand potential certainly because it's a made up word. The problem is it can be confused spelling wise. You could do hiroku or hirowku or herokoo just to name a few. It's usually a good idea if possible to steer clear of names like this lest you want your email, or some web visitors to end up in the wrong place.
A great name depends on the circumstances. Things have worked for heroku obviously given who they are selling to. It might have been a good name for a car model as well. But I wouldn't say a heroku like name is the right choice in all situations.
"You should be able to pull off a great name in 1 day."
One of the things I always suggest to people is running name choices by potential customers when appropriate. As such you simply wouldn't be able to do this in one day. Even if you just wanted to check and see how well people hear the name when you say it and can easily spell it that is going to take some time. The amount of care you take in this area of course is related to what the name is being used for of course.
"You go to services every Saturday."
Funny that you would use "Goldsteins" as an example. As you probably know there is a Goldsteins Funeral Home in Philly. And your example is dead on to how people in the funeral business operate. They belong and attend. But here's the thing. In order for Goldstein to get the burial business (or service, whatever) they have to continue to attend social functions lest they are forgotten. All the time (similar to your example "every saturday". Otherwise, while they do have a benefit from a memorable name (so someone might be more likely to call when seeing their other advertising) if they are not in front of people regularly (and willing to take the time and effort) they aren't going to get the benefit.
You are right. I took a quick read before posting and he said they increased his VPS at liquidweb to "handle the load". I wonder if there is another issue or it's just the game they play with the VPS where you are still subject to someone else on the same box stealing the cpu.