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dfcagency

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I know you think this seems very logical, sane - but you have a tell "outside city limits" - you want these people rounded up and bused out. it's not a solution.

Sane policing, treatment programs, and massive development is the solution.

The bigger problem here is that Allbirds ISNT a luxury brand.

They've drank the Silicon Valley cool-aid of growth above all else, the "reforge" growth-hack school of tips and tricks to optimize conversion rates and customer retention, without actually building a storied brand - which is what a real luxury brand is (see: LVMH's holdings, Hermes, or more recently Aesop).

There's no storied history, hell - their LOGO isn't on their products. They're PERFECTLY ripe for generic disruption.

If they had hired real brand marketers, not growth addicts over-analyzing CAC/LTV/AOV formulas all day, they'd have a more defensible position in the marketplace.

By the way, your analogy of sunglasses is flawed - those cheap sunglasses look, feel, and function cheaply.

Disagree. Montreal is as if Paris and Brooklyn had a baby.

I no nowhere else on the North American continent that has as much nightlife (except Miami), as many restaurants (except NYC), as many universities (???) and young people (???) and just "stuff to do"

The city has a very lived-in feeling and great architecture. Completely the opposite of California.

This might be off topic, but I highly encourage anyone to visit Montreal - ideally in summer, but even in winter. It's the most vibrant city in Canada, and the 2nd best city in North America (behind NYC).

If you want to discover precisely what the Bay Area is missing when people talk about "culture" - Montreal has it.

Note: I'm a 30+ year Bay Area native.