HN user

derekflanzraich

338 karma

builder & health founder

Posts33
Comments40
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www.5ht.com 8mo ago

Healthiest Protein Bar

derekflanzraich
2pts1
thederek.com 12y ago

Lessons Learned After Three Years as a Startup Founder

derekflanzraich
8pts0
www.businessinsider.com 13y ago

NY Media Startup Greatist Acquires Popular Activity Finder App Sportaneous

derekflanzraich
3pts0
thederek.com 13y ago

Lessons Learned After Two Years as a Startup Founder

derekflanzraich
53pts14
thederek.com 13y ago

Brand-Audience Fit

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3pts0
thederek.com 13y ago

Why Knowing Your Audience & Nailing Your Brand Matters Most

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2pts0
thederek.com 13y ago

Is 1M Uniques/Mo Really What You Want?

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1pts0
thederek.com 13y ago

How To Plan Your Startup Retreat

derekflanzraich
3pts0
thederek.com 13y ago

The Hacked-Together Productivity Tool I Can't Live Without: My Master Planner

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7pts6
instamotivation.com 13y ago

Instant Motivation

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42pts28
mashable.com 13y ago

Ways to Prove Yourself as a Young Entrepreneur

derekflanzraich
2pts2
www.derekflanzraich.com 13y ago

What Playing Bejeweled Taught Me About Startups

derekflanzraich
2pts0
jobs.mashable.com 13y ago

Greatist is hiring a Social Media Strategy Director in NYC

derekflanzraich
1pts0
techcrunch.com 14y ago

Greatist Wants To Build A Brand Around Non-Sucky Health Content

derekflanzraich
11pts3
www.derekflanzraich.com 14y ago

Lessons Learned After Year One As a Startup Founder

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63pts22
www.derekflanzraich.com 14y ago

The Ultimate (New) Guide to Mastering Gmail

derekflanzraich
2pts0
www.derekflanzraich.com 14y ago

I’m Not Looking for a Technical Co-Founder, I’m Looking for a Technical Leader

derekflanzraich
12pts2
www.derekflanzraich.com 14y ago

How To Disrupt The Gym Business Using Technology & Community

derekflanzraich
2pts0
www.derekflanzraich.com 14y ago

Love Every Second of What You Do

derekflanzraich
2pts0
www.greatist.com 15y ago

The Greatist Health & Fitness Manifesto

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8pts1
www.greatist.com 15y ago

The Greatist Launches to Take on Health & Fitness Content Farms

derekflanzraich
11pts2
www.derekflanzraich.com 15y ago

Ditch the library and work at Starbucks

derekflanzraich
7pts2
www.derekflanzraich.com 15y ago

Build Empires, Not Businesses

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18pts0
www.derekflanzraich.com 15y ago

Why Steve Jobs is a Better Wizard Than Harry Potter

derekflanzraich
12pts3
www.derekflanzraich.com 15y ago

Unexpected Leadership Lessons from Walt Disney

derekflanzraich
2pts0
www.derekflanzraich.com 15y ago

How To Rule the Interwebz (The 81 Must-Follow Tech Blogs)

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15pts3
www.derekflanzraich.com 15y ago

TV Everywhere & Cable Co's Getting Their Sh*t Together

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1pts0
www.derekflanzraich.com 15y ago

Netflix Hasn’t Won the Great Digital TV War Yet: We Have

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2pts2
www.derekflanzraich.com 15y ago

8 Awesome Ways to Destroy a TV

derekflanzraich
1pts0
www.jasonshen.com 15y ago

How to Land a Killer Job at a Tech Startup Out of College

derekflanzraich
28pts5

If you're wondering whether it's worth it, definitely sounds like it probably isn't for you. Like all fulfilling things in life (I imagine like getting a PhD, eg.), it's freakin' hard-- so you better go after the things that you think will be worth it & more, IMHO.

Totally right, sorry for leaving it out-- basically I use that section for anything that doesn't fall into day-to-day stuff or to-dos. It's some idea I had that I wanted to put down, thoughts for the future, etc... Meeting notes go in the day breakdown (notice all the bright blue stuff blotted out of the day summary in the last screenshot). Hope that makes sense!

Ha-- yeah, swear I used to think this, too... but now am convinced that the time I put into my master planner pays off later in spades thanks to structure & organization. At least that's what I keep telling myself. :)

Also for what it's worth, I have a moleskine I keep too. That's mostly for writing down stuff more visually-- but there are some things I definitely prefer writing on paper as well.

[dead] 14 years ago

For us, it's less about having a killer professional recommendation than it is about caring about Greatist/this job enough to ask someone to help them out. Obviously, a meaningful professional recommendation would be more effective-- but not saying it's necessary, you know?

[dead] 14 years ago

Well, the salary is what we can afford-- and so that obviously works as a filter. We're an early stage startup, so we're hoping people will believe in our vision + recognize the upside they can help create... and that then the salary becomes less important.

Plus uncapped commission doesn't hurt (especially if you're confident you can close deals) and this position, in time, is definitely one that can earn a meaningful amount of equity. Anyway, just our take.

Thanks-- and glad you found it valuable!

Our growth has been nearly entirely social, with the 60% driven by sites like Pinterest, Facebook, StumbleUpon, Tumblr, & Twitter. The rest mostly comes from our syndication partnerships. Outside of some free trials from Google Adwords, we've never paid for any visitors... and we've never been covered by any major outlet either. We've grown 35% on average each of the last 5 months & it's all organic.

Thanks for reading-- we're actually currently partners w/ Everyday Health for advertising & have no plans to build out a major sales team in the near future. We're hoping to build a business that isn't driven by ad sales, but instead driven by guiding people to products, tools, and services that are as high-quality as our content & will help them achieve their goals.

In terms of engagement-- we have a lot on the way. Right now our focus has been purely to build the highest-quality brand equity and an audience. We've got a 26% return rate, so think we're doing something right so far-- though obviously there's a long way to go and a lot more to do.

Our traffic is currently less than 6% driven by Google search-- but we're already ranking for some pretty awesome terms ahead of some classic incumbents. We believe we're writing among the highest-quality content in the space already (every fact cited by a PubMed study, every article approved by multiple experts) & that if we keep consistently doing that and people keep returning & noticing that we likely won't penalized by Google in the future. My take at least!

Totally-- so the big challenges ahead for Greatist are twofold:

First, we're faced with scaling media for traffic & growth. How do we resurface old content? How do we look/work less like a blog and more like, say, the NYT? How do we build out a network of contributors w/ open-ended flexibility for the future? This is much like the challenge faced by the HuffPost, Babble, & others at one point.

Second, we'll next tackle building both products + tools plus an ecommerce platform. We're already developing a self-tracking tool for fitness, health, and happiness goals. We've considered different ways to bring together people who want to be active with people who organize & lead health and fitness activities. We've thought about the challenge of putting people interested in having more guidance in their personal health with online, certified coaches. And we've gone through the background of building an ecommerce site from the ground up. There are so many opportunities in this space-- and particularly ones that can be done in a high-quality way that fits with our brand and with our content... and that's a big part of why we're looking for a Technical Leader to tackle what they're most excited about, what they think has the most potential, and what they know they can build (or figure out how to build) best.