It’s even more difficult for small brands and local businesses who bleed money into FB ads with such a bad return it's painful to watch. We’ve seen it with a lot of services businesses that use our e-commerce platform.
To solve this and out of our own frustration of working with ad agencies for no ROI, we created a tool to run influencer campaigns that pay each influencer a commission of sale generated. Once a campaign is created, influencers join this campaign and start sharing. They earn commissions automatically each time followers buy from their unique affiliate link. https://itunes.apple.com/us/app/blackbell-promote/id14241791... / https://www.blackbell.com/influencermarketing We recently started speaking with small ad agencies about it, most are afraid to start using our tool and philosophy for one reason: it can disrupt themselves, they are happy charging fees to manage FB / Google ads with bad and blind ROI, especially as most take % of ad spending…
For the huge marketing groups ( Omnicom, Publicis Groupe etc ) my personal meetings with top decision makers paints the same picture from yesterday Axios article: > Between the lines: Financial struggles and minimal oversight at some of the biggest global agencies have for years led to bad practices, like kickbacks and bid-rigging, that have led marketers to question whether their dollars are being wasted. https://www.axios.com/businesses-moving-media-advertising-in...