HN user

danbarak

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My motto in life is, "If I need it and it's available at Costco, I buy it at Costco"

I don't feel the need to demonstrate my unique personality through where I buy groceries.

We definitely have a lot of work to do when it comes to marketing. One key challenge is tailoring the massage to the audience. While the HN audience would understand transforming web content and understand the value in it, most support reps won't. One thing we're working on is different landing pages for different functions. That should allow us to highlight benefits that are relevant for the audience.