danalmeida

optimize your background images

I was really hoping I could keep my shoes on through airport security before they escalated to allowing knives.

Design has always existed in this sort of gray area, especially with the introduction of Photoshop and desktop computers. Many people think graphic design is as simple as selecting a font and picking some colors to go with it.

I doubt software/web development will ever get past the same hurdle in the minds of the general public.

Certainly a unique idea.

My only concern is the stigma of this idea will certainly carry over to its purchaser. I, personally, will always have this first impression of the brand as it is currently presented. How can I take this brand seriously in another space, representing a different product or business?

Today, Hessian branded itself as some kind of supply-side logo design. That is what I will always think of when I see it, not its new owner.