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dajo

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I'm an Irish software manager and developer.

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I'm not sure if you have seen our video on our website but we have certain features (e.g. - invoicing functionality and rooming list feature) in the group organiser's dashboard already. There are lots of features which we could potentially add down the line to add value to their overall offering.

We are essentially looking for an alternative revenue stream, because we are not converting enough groups through our website. We don't want to arrive at a situation where hotels aren't winning any business through our website. So we are essentially hoping to move away from commission to something else.

That's not a bad suggestion. However, it still doesn't overly help with conversions. If groups are coming onto our site for quotes and then going off directly to finalize the booking. We need to start increasing our conversion rate and thus increase the revenue we do generate through the site. However, a flat fee is not a bad idea as it does remove the issue of fluctuating numbers.

Thanks for you feedback. An affiliate partnership would certainly be interesting. How would you go about setting this up? Would you use something like Commission Junction?

One area we are exploring is in relation to partnering with other travel-related services. A selling point for us is that regardless of whether a group accepts a hotel's deal or not, we know that this group will more than likely be in a certain town on a certain date.

So, when a group registers on the site, we can have an opt-in email option. Travel-related services in the locality then have a chance to advertise to this group via an email sent to the group prior to arrival. "10% discount on golf for your group this weekend in X Golf Club". Things like that.

We're trying to tease out a few different revenue models, so thanks for your suggestions.

"In many ways, corporate computer networks have been locked down since partly because of the vulnerabilities found in IE6,"

This is the most frustrating aspect of the article. For example, a surprisingly large proportion of international banks and corporations in the UK & Ireland still use IE6. For that reason unfortunately, I don't think it's going to die anytime soon in this part of the world at least.