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cix

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Mobile marketing through Twitter and Facebook is generally effective. Unfortunately they want to milk you to death with Ad costs so they have a policy against sweepstakes, coupons and giveaways. Quizzes are not really effective unless they generate some type of controversy. What do you mean by games in specific?

A lot of people on here are defending Amazon "because they take risks". Yea of course they do, they burn capital like a startup; when they have been in business for ~20 years. That is just negligence, not persistence. Sure they took a risk here, but it was vastly un-calculated and if it took them awhile to develop the product it still doesn't justify the attempt to win the high end as a newcomer in the space with a undeveloped app marketplace.

Are we going to argue semantics on HN? If I show my app to anyone, which he did. Whether it is a news station or my mom it is marketing. He didn't just magically see it, the developer specifically showed him. You also have no idea if the Youtube video was influenced by the developer do you? I have worked with game streamers and had them promote some of our products; it's not hard. Feel free to post a dictionary definition of "marketing" if you want to continue this pointless debate on semantics.

Marketing and propaganda are very similar, if people believe something to be true. It is.

A lot of these famous social accounts aren't even the people in the photos. It's kinda disturbing once you get deep, everything seems so fake.

The main character being an old man is not a good idea. It's important for an adventure game to create a character that the target audience can relate with, even if it's a hedgehog or something abstract. Albeit I agree with you in general, just furthering this point.

Some people may say that we are in a Idiocracy, seeing games like Flappy bird become trend setters while AAA titles are getting barely any downloads. Mobile game developers need to understand the platform is more important than the game. In that you develop what is best for the platform and demographic. Not what you perceive as being high quality and pour millions of dollars and R&D. The more you make the mobile game look like a job, regardless how difficult it was to make, it will not be enjoyed because of such complexity. Although for simple Apps that have little ways to differ from the crowd, then marketing with some quirky difference to it seems to be the most effective.

People like you poison this site's ecosystem. Anytime you receive any counter to your misguided opinion you can silence the dissent by down-voting. Nothing you have said provides a insightful counter to anything I have said. You are just trying to bury my responses because you know you are wrong. It's disgusting, I thought this site was better than this.

You proved my point " The first serious buzz happened when blogger ad technical Robert Scoble wrote about Yo after a visit to Israel. He called it “the stupidest” but “most addicting” app." Until then no-one knew about it, what is that called marketing. Are you going to down-vote me because you're wrong? How about Flappybird? That didn't gain any traction until the #1 Youtube video maker PewDiePie made a video on how much he hated it.

Their is also a lot of evidence to show Flappy Bird's position in the top apps placement was because of gray hat marketing.

That being said their are also examples of what you say working, but I have spoke to many people who have worked on AAA titles on mobile which have spent millions on R&D, with the best possible designers and developers, only to have a game like flappy bird outdo them. This is not only about being innovative, in fact it's sometime not, but rather having a anti-attitude to what the current market is in order to differentiate. Making an app for kids? Ask kids what they want, having a holier than though approach is only going to kick yourself in the face.

Sorry but you're vastly underestimating the power of marketing. "Yo" was basically an entirely marketing play, same with Flappy Bird, and their are several more examples. Candy Crush is by no means innovative, they polished an existing flash game that had been around for ages and marketed it correctly. Examples through counter examples; Bing will never succeed, simply because the brand has been devalued to a point that such migration is impossible. Amazon cannot make it in hardware no matter their innovation, because of how deeply invested people are with Apple/Google. I am sorry to say that in some respects; it is you with the blindspot.

Alright well, good luck guys. Hacker news guys are going to rip you apart even if it's a good idea, the general public may find a greater use for this. That being said I would create a more approachable video for Kickstarter, like the ones used in "Solar Fricken' Roadways" and "Coin". Basically the video will sell it more than anything else.

[dead] 12 years ago

I work with Ads on a lot of platforms, you can set that certain keyboards or phrases are blocked. In the sense that the post is still made, but it is not served to the public. Their is no conspiracy here, if anyone is causing that censorship it is the post promoter.

Also what type of cost will be associated with these type of NFC chips, I can't assume a mass production of these would be inexpensive with those chips. Wouldn't just keeping the USB with the printed metallic ink and a QR code be more economical for mass production? Or will you have two separate models perhaps?

I like the concept, but posting this type of video on Hacker news is going to question the core technology vs the pitch. The way it is demonstrated makes it seem as if the card itself has flash memory, and has a wireless receiver. So basically from what I can devise. Each card has a unique code that basically accesses cloud storage that logs your ip address and location on use, that is understandable (or is it just a site redirect). But, I am a little confused by the core technology of your supposed wireless feature, what am I missing here?