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cianchette

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I run a data analytics company focused on the insurance industry called AskGMS.

Previously I bootstrapped and sold a mobile advertising company called Liquid Wireless.

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One solution is lots of money so that you can buy your way into both marketplaces quickly.

A better solution as jchung pointed out is to narrow your scope until you have enough resources to create a great market. For example:

USA -> California -> Bay Area -> Stanford -> One Dorm

Hi,

I would be interested in advising you and helping you as much as I can. I was recently the Vice President of Product Management for MocoSpace, which is the largest mobile focused social network in the US.

I'm now launching a mobile interactive agency called Liquid Wireless. Shoot me an email at cianchette at gmail if you want to connect.

Jason

I've used A/B and multivariate testing at multiple companies. It can be incredibly helpful in optimizing a product.

I would suggest however to focus on building a solid base product first and then optimizing it.

For web the google web optimizer works ok and its free. There is a Boston startup called Sitespect who I've used in the past as well, which has a more robust platform. I can introduce you to them if you want.