IIRC there's a fairly natural positive definite quadratic form on GA (used as the canonical norm) that takes the scalar part of the geometric product of a multi-vector and its reverse.
On the other hand, there's the k-th exterior power of the metric where one asks that wedge/interior products be adjoint in order to extend the metric to higher-degree forms.
I was under the impression that these metrics are the same, but maybe I'm completely wrong? Assuming I'm not, then the GA approach seems more natural to me.