A good, if slightly out there, analogy would be Pepsi or some other company using its unfair financial position to use existing infrastructure to pipe its product instead of water. In this case the absurdity would be apparent, but when it comes to the internet there seems to be a lack of knowledge (especially in the aged political class) of how it should and does operate.
There is work being done on an alternative internet which would be free for all. Each home would be a node, with the capacity to be a cache, a destination or a bridge, achieved by leveraging wireless routers to create a mass mesh network. http://netsukuku.freaknet.org/?pag=home