Frankly, I'm kinda surprised if an obvious optimization like that isn't already in place - let those who care about the shape pay more for the pretty ones, and let those who don't save by buying the rest.
Oh but that's exactly how it already works in existing supply chains: "imperfect" produce gets allocated quite well with food manufacturers, restaurants and food halls, or gets donated to foster homes, hospitals, etc. And many supermarkets do in fact stock up with "imperfect" produce.
"Reducing food waste" makes for good marketing. Except it's not that true.