No, the benchmark is not pure marketing. Why would you claim that it is? Apart from Astyanax, which clients are token aware?
That paper is very useful so thanks for posting the link but it has a number of issues as I see it.
1) It considers Cassandra, Redis, VoltDB, Voldermort, HBase and MySQL. It does not cover either MongoDB or Couchbase.
2) Latency values are given as average and do not show p95/p99. In my experience, Cassandra in particular is susceptible to high latency at these values.
3) Even considering average values, the read latency of Cassandra is higher than you would see with either MongoDB or Couchbase.
4) Cassandra does not deal well with ephemeral data. There are issues while GC'ing large number of tombstones for example that will hurt a long running system.
The long and short of it is that Cassandra is a fantastic system for write heavy situations. What it is not good at are read heavy situations where deterministic low latency is required, which is pretty much what the pinterest guys were dealing with.