In fact, I probably looked at 2 dozen of businesses until this one stood out. the founder and I got along super well which made the acquisition process a breeze.
Yes, I think especially being on the intersection between tech and business should be ideal. My only concern is just how technical one has to be to provide real value.
The consequence of that is interviewing users in B2B is almost useless, and taking decisions from what users tell you is a severe error and in most cases the path to stagnation.
Who would come up with such a nonsense? Regardless of B2C or B2B, knowing what your users need solved is crucial, irrelevant who eventually the buyer is (user vs Manager)
What I don't understand about messaging is, do only the large providers have to be interoperable among each other or can I create my own crappy messaging app and integrate with WhatsApp, Messenger, Signal et al.?