Decommissioning my first commercial product 2 years ago
The market I was referring to here are the kind of people who use a computer and the internet, but are not technical beyond those basics. They won't have even heard of ProductHunt, they don't follow tech twitter etc.
When they need software for something, they would google it and use the top results. Those folks are very very difficult to reach as an indie developer.
In my case, if someone google's "how to create a blog", there's literally no chance anything I do as an indie will put me in the top 5 results. Just one example of course, usual caveats and exceptions etc etc ...