With a scant choice of movies on Netflix UK (most of which are either old or at the bottom of the box-office leaderboard) doubt they'll gain any significant traction in EU. I'd rather have them spend extra cash to acquire licences for streaming popular movies and TV shows in EU.
To highlight the fact that this kind of posts gain traction on HN in the first place. Kinda shows how HN's audience has changed over the years. If only HN was curated or moderated more strictly, then this kind of posts wouldn't get far up the feed.