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andycav

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Take inspiration from Ikea: they don't sell cheap furnitures and home accessories, they "democratize" design. Make it AFFORDABLE, not low-cost ! How to do it? Don't sell a product, sell/tell a story, become an experience. And, most important, find yourself an enemy - e.g. a competitor, bad design, unreliable products, high prices, copycats, etc.

Regards, Andy Cavallini - http://www.gaia-matrix.com

In my opinion: 1) Frequent updates 2) Some nice (but not big) images 3) Using LinkedIn groups as "loudspeakers" - especially if your blog is business-oriented or technical