"Better" was probably the wrong term, but if you start thinking about enterprise technology, a lot of it is actually just straight up based on how much cost savings or performance improvement something can deliver (e.g., a DB that gives an order of magnitude performance improvement for certain verticals). You're right that consumer stuff is a different story.
And as far as the sales comment below...as mentioned in the post, sometimes it's not worth me shoving it down their throat if they're not going to be pumped about coming in to work everyday.