The joy with bpftrace (and dtrace before it) for me is this ease with which 'synthetic' profiling events can be constructed from multiple underlying events. This can be used to, for example, only record the latency of malloc() while at least one TCP connection has been accepted and some particular function in your binary has already run at least once with its third parameter having a particular value
The offwake.bt example from the article is the closest to that, but it doesn't hook any userspace functions (like malloc). That's totally possible and extremely easy -- events can be mixed from wherever in the same script and, barring some knowledge like the fact the script is running on every CPU simultaneously, things just magically work
The main problem with bpftrace is that it's a pain in the ass to compile from source just now. A tool as useful as this really wants to be available on every machine by default