What I think is really going on is an attempt to segment the market in favor of Google's strengths. It's a bet that models are "good enough" for many use cases even before they reach human-level intelligence, and Google is trying to capture workflows where quantity beats quality.
They are likely deliberately avoiding the SoTA race for a few reasons:
1. Their best models are marginally better than current SoTA releases. 2. They'd like to let Ant/OAI make mistakes with safeguards / let them get the regulatory heat. The unknown unknowns are huge with SoTA models (eg OAI accidentally hacking huggingface) and they are protecting their reputation. 3. They want to encourage companies to become cost conscious because they can likely win on price in the long run. Getting market share in "quantity beats quality" workflows forces companies to establish processes to choose the "cheapest acceptable model", which is a good environment for Google.