Shant

Same things you'd do to find a developer:

1) Ask them what they've done before.

2) Test them. Ask them what they specifically would do for you/your product now. Taken a step further if you have the resources: narrow down a few candidates, pay each a nominal fee to write a marketing plan, upon which you base your final decision.

Steve Jobs had a technical partner (Woz). If he didn't, he probably wouldn't have gotten funding (he wouldn't have had anything to necessitate funding).

What this article should have said is that there needs to be a better way to connect creative non-technical visionaries (whose primary skillsets are having an empathic understanding of the customer, product design, and an ability to build passionate followings/movements behind those products) with engineers from the start, rather than having startups/accelerators treat them like an afterthought (ie, post Series A, let's hire a marketing intern to do some A/B testing).

What Jobs proves is not that people like him should always run things, it's that they need to have a better seat at the startup/accelerator table than they currently do. Identifying them and plugging them in earlier in the process would help the startup scene as a whole.

Agreed. Another good way of looking at it is that managing your spending should be like managing any other finite resource, like time.

No one really thinks it makes sense to save your time by not spending time on anything at all. You want to be frugal with your time -- you save it in order to splurge on the things that matter and will give you the most benefit/productivity. I think it's the same with money -- cheapness is a mentally lazy way to save money, frugality is a smarter way.

As a side note, I've never understood the obsession with making food purchases your main source of money-saving. The idea of "cheap calories" seems so misguided when you take into account that, down the line, those diabetes and heart disease treatments will be anything but cheap. Not to mention what you lose in productivity with the mental and physical sluggishness that comes from eating crappy, fake food.

I'm all for ramen-profitable, but I'll pass on the ramen. If only "3 year old shoes and grass-fed steak profitable" had a better ring to it.

Yes, that is what I mean. But I think this is less a text/copy problem than a design/layout problem. You should probably make the articles the front page, like Hacker News/Reddit/Digg. There's a reason that's the standard. Burying the articles section of a social news site just doesn't work.

You will have to be clever about how to make it clear that there is something different about how your news site works. A big "How It Works" link at the top, or embedding your explanation video in the corner next to articles might work.

I think the video does a fine job (music is a bit jarring, perhaps).

But I actually think the video is the least of your concerns. Right now, when I visit your site, I get no impression of what your site actually is -- a news aggregation site.

As it is, on the homepage all I see is "Tune your feed" and a lot of explanation copy. This all makes it look like an app or service.

Same thing on the video page -- after watching through the video, I had no firm grasp of what exactly you were offering because you never planted the simple fact at the outset that this is a news aggregation site.

Once I figured this out, it made a lot more sense. Advice: Before you do anything, make sure they realize what on earth your site is at its core -- a news aggregator. Then tell them why it's special.