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Scott_Culture

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We need to be careful about equating company size with company 'nastiness'.

The mining firms are (partly) of a huge scale because that is what is needed to succeed globally, and they have achieved the scale through very considerable international expansion (including substantial mergers - think Rio Tinto, and BHP Billiton).

As the post argues, the two big Australian retailers haven't been anywhere near as 'brave' internationally.

Not really, Walmart amounts to about 10-12 cents of every dollar spent in the US on fast-moving consumer goods. In Australia Woolworths and Coles/Wesfarmers account for almost 70 cents. At that level, it's not appealing for anyone to try and take them on!!

Pretty solid analysis. Yes, Facebook may be effective in changing the behaviour of a very small bunch of diehards, but these are a very small percentage of customers. Facebook as (very) niche markeing channel.

[dead] 17 years ago

Not the sort of thing one likes to think about, but glad Facebook have (thought of it)...