Yeah, agreed. I assume there is something cool for me to learn here but it's not immediately apparent to due to my initial ignorant starting point. What is this thing?
The Unbearable Lightness of Being by Milan Kundera taught me that every person is really a construct of many other people. We are all one and I am everyone.
The pricing seems a little bit low to me. Considering the target customer and the quality of the competition, I suspect you could charge more.
That being said, I could see how this may be deliberate and you have ambitions of addition upsell or consulting revenue.
Just point this out because it's a personal weakness of mine to not price my offerings high enough, even when it's obviously underpriced to outside observers.