I'm the part team Keka, an all-in-one HCM platform that's been crushing it in India,GCC (10k+ customers, loved for simplifying payroll, performance, and ops). We merge HR, finance, and delivery teams into one seamless system, think automated payroll in 6 steps, AI-driven JD, score card, and real-time compliance for remote/hybrid setups. Users rave about it (high NPS, organic growth), but as we expand to the US, we're the classic underdog: New market, bootstrapped vibe, competing with giants like Workday or ADP.
The problem: Folks love the product during trials/demos (e.g., "This fixed our multi-state compliance headaches!"), but they're not moving down the funnel to paid. Conversion from trial to customer is hovering at ~5-8%, way below benchmarks.871164616d7e We get great feedback, but deals stall—maybe pricing friction, integration fears, or just "US market trust issues" as a non-local player.
I'm overwhelmed trying to crack this and want diverse perspectives: Engineers, marketers, sales pros from different backgrounds to help iterate. What are we missing? Is it funnel leaks (e.g., weak middle/bottom stages)?
Poor targeting in a crowded HCM space? Or something cultural in the US SaaS scene?
Any advice on optimizing our funnel, attracting great talent or underdog tactics? We've tried content marketing and partnerships, but need that breakthrough.
Check us out:keka.com/us . Happy to share more details or even free audits for your feedback.
Thanks, HN—your insights have helped us before!
Raj @ Keka
We started with the questions which are not directing the users.
As we had created a group of 1200+ telegram and facebook users it became easy to distribute it to get the relevant responses.
It was there a long time back. Sensible people tune out when vendors announce partnerships, but the deals Red Hat made with Microsoft and IBM during May 2018 were significant and push forward Red Hat's ambitions to dominate cloud platform software, as well as driving containers and Kubernetes into the mainstream. And today the announcement was kinda proof.
Yes, it is really really like really painful when it comes to a long distance relationship.
I can speak from my own experience because we were together in the same city for almost 4.5 years of our relationship. Now, I have moved to some other location. We are totally not happy with it. It has been almost 2 month we didn't meet for the first time in last 8 years and 4.5 years of our relationship. We want to find a solution as it is affecting our happiness.
Oh man, I love your explanation. Indeed the burn have many reasons and one of them is company see employees as a code in the system. The business of the business is get business. At the end company want profit so irrespective of whatever they say or do; they have to leave humanity and just be a manager.