I apologize in advance but I get pretty annoyed at the linkbait accusation. It's a strong, somewhat provocative headline yes, but how is it linkbait? Yes, Squarespace is not currently a competitive alternative to the self-hosting option of Wordpress (which I use everyday), but as you admit it's still an exceptional proprietary option for smaller scale websites. These and a million other nuances don't fit in headlines.
I don't deny that WordPress has a lot going for it, but Automattic's reported $45 million in annual revenue doesn't put it too far ahead of Squarespace.
In blogging there's little editorial oversight, thankfully. Otherwise we wouldn't be able to write anything. Here's how the article came about since you seem to view journalism as some kind of conspiracy: The Touchfire people reached out to me, sent me the Touchfire for review, and I reviewed it. Simple as that. I'm not bashing Apple fans since I clearly am an Apple fan in that I make known that the Touchfire is unworthy of a "beautiful" device - i.e the iPad. (Yes, I had fun with the lede though.) As for some kind of Kickstarter bias, I wrote a very positive review about the Zboard which was a Kickstarter project. I'm all for informed pushback from readers, but that's an awful lot of unfounded speculation.