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IanCutress

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This content wasn't sponsored. I spent time with the CEO and listened to his explanations, and did some digging of my own. I reported on the announcement and added in some of my own thoughts and opinions. I spent a decade doing exactly this at AnandTech, but now it's in video form (or on my substack).

So I'm not really sure where you're getting that feeling from. I've always done this. If I do sponsored content, it's listed as such.

Sometimes, but in retrospect, what I was doing was really basic CS on top of a field of chemistry that had had zero love at that point.

I'd spent a month or so trying to come up with a good name, seeing which channels had success and what the drivers were. A lot of top channels have the presenter's name in it, but the problem with Ian is that most fonts don't have serifs, and the number of times I've been put down as LAN by people who can't distinguish between capital i and lower case L is infuriating. I concluded it would have to have a cadence, a rhythm, the word Tech, and some tie in.

In the end it was a bad subtitling transcription by YT on my first in person video with Wendell. Right near the end, it auto-transcribed something about me and AnandTech as 'TechTechPotato'. The tie in with chips and potatoes is an obvious one - 'twice the tech and all the chips' is a potential future tag for the channel.

About a month in, one of the community built the logo, completely unprompted. I loved it, and bought it off him.

My advice is to put your head shot on it. I have on mine. Going to events and getting 100 business cards and not remembering what people look like - but they all know what I look like.

There were stories over the years that I wanted to write but didn't get approval. Anything that might instigate a political discourse was discouraged, for example, such as a story about holding an event about wireless network connectivity in an area where locals struggled to get even basic phone service.

I mean, there have been times where PR have been rude and incorrigible. Nothing to the extent that it'd be worth putting them on loudspeaker for, as that'd gut any future relationship, and sometimes it's down to one person in the chain causing the fuss, not the culture.

Part of what I've learned at AnandTech is how these chains of command work - you're not speaking with Company X, you're speaking to Person A on behalf of company X, and sometimes the information they are feeding you goes through 15 hands before it gets to you and if there's a bad apple in that chain, it could cause it all to go pear shaped. That's also part of the 'behind the curtain' I've tried to showcase in my reporting, rather than just simply dealing with a big box with company logo on it that prints money.

Part of the balance you describe is, in my mind, simply the result of reporting on people. If you stick to the science, the research, there's less room for disagreement.

Then again, Samsung stopped sampling us smartphones because every Snapdragon/Exynos review we did, with industry standard tests and power measurements, showed Snapdragon ahead for several years. They felt it wasn't in their best interests to sample us anymore, so we ended up buying the hardware after launch. At least, that was the PR team who didn't want to talk. The SoC team still wanted our input, but the way Samsung works, it was always difficult to have those discussions. Compare that to Samsung Foundry, who have invited me to consecutive industry events to learn about new features - they loved the coverage, and the questions I ask. Same company, different BUs, different media list, different blacklists.

Perhaps it's worth a book. When I'm retired.

Simply understaffed. Since I've been full time, we've only ever had two full time employees.

Also, Samsung doesn't sample AnandTech.

I'd add that aside from my byline on AT, the only other places I have the Dr. is on Twitter, and on my business card. Everyone else introduces me that way. If they ask how to introduce me, I say whatever works best.

For some reason people equate this to me shoving it down their throats. There was a big reddit thread about it recently.

Pfft I didn't expect this to be HN worthy, but y'all are amazing

I'll still be around, doing my YouTube channel on tickover before other ventures are ready. Just need to square some things away, and I'll probably announce via Twitter next week.

Anything input always welcome!

To clarify here, it requires both the E-cores disabled and a specific option enabled in the BIOS. The option was removed from the Intel firmware provided to vendors, but all the motherboard vendors found what bit to flip to get it to work. MSI played safe and initial BIOSes didn't have the option, the rest put it in there from launch. MSI are now releasing BIOSes with the AVX-512 option.

Beyond that, AVX-512 is not POR. It's not validated, checked for IEEE accuracy, and YMMV on whether it works at what frequency with the correct outputs.

Source: AnandTech.... where I wrote about it :)

I think there are some issues with temperature readings on ADL. A lot of software showcases 100C with only 3 P-cores loaded, but even with all cores loaded, the CPU doesn't de-clock at that temp. My MSI AIO has a temperature display, and it only showed 75C at load. I've got questions out in a few places - I think Intel switched some of the thermal monitoring stuff inside and people are polling the wrong things. Other press are showing 100C quite easily too. I'm asking MSI how their AIO had 75C at load, but I'm still waiting on an answer. An ASUS rep said that 75-80C should be normal under load. So why everything is saying 100C I have no idea.