HN user

Fountainhead

6 karma
Posts2
Comments8
View on HN

I'm surprised more people don't listen to NPR. NPR is my main news source I compliment that with the economist, news.yc, and reddit, though less so lately. Frontline from pbs whenever they have a new one out.

Podcasts: Highlights from PBS: The NewsHour with Jim Lehrer on the media apm: marketplace NPR: it's all politics talk of the nation science friday

>4. Non-search advertising on the web will increase in value significantly. This will be done through a lot of innovation in the ad targeting systems (both behavioral and contextual) and new metrics being adopted by Madison Ave beyond CPC and CPM.

This was the only prediction that caught my eye. I hadn't thought about it before but it's the obvious next step and I'm not talking about viral marketing. Along this vain I think you are going to see the first big push in 2008 for advertising in and with games as well as more utilization of direct interaction with bloggers, both written and video. I predict that in 2008 we will see companies support individual youtube producers in a way that will get noticed by the major media outlets.

Certainly there is a liquidity problem that bad lenders/investors are paying for but I don't see this radically impacting the global growth rate. Too many increases in production and technology are happening to see a full out depression. We may see some large companies fail and a mild recession, but beyond that it's not going to be much worse than earlier in the decade or early 90s.

This seems a clear case of management and the BOD not understanding the industry. I can't even imagine how much in branding AOL screwed up. I'm amazed they still retain the AOL front without having a serious play in the market. It seems like the competent fled. One expects a company the size of AOL to have competent people running the company. If you still own any AOL or work there, I would caution your future involvement.