We can understand animal emotions (mammals at least) reasonably well if we choose to try, and even in the absence of understanding, we can assume, for example, that caged animals would rather be elsewhere. But self-interest (or economic interest) often makes it more convenient to ignore what's obvious.
The Bureau is excellent. One of the few shows where the hacking is relatively realistic (as opposed to magic to advance the plot). The Wire is an apt comparison.
I'd be interested to see whether the Federal Trade Commission sees a problem with privacy policies and disclosures varying on the same website. I think there's a case to be made that the differences in data gathering fall short of informed consent and that the unified branding for different entities constitutes deceptive advertising.
Apple is often behind. The company's modus operandi is finding ways to improve existing technologies (graphic interface, music player, mobile phone). And it can afford to be slow due to lock-in/customer loyalty.
That's a misframing of a story about gender differences in purchasing, one that seems to go out of its way to avoid addressing the point that roadside safety is a greater concern for some buyers than others.